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The PrimoHoagies Franchise Story:
From a South Philly Corner to 120+ Locations
Since the first location opened in 1992, PrimoHoagies has grown from a single neighborhood deli into a proven, scalable franchise platform built on disciplined execution and brand authenticity. Anchored in Italian family traditions, unwavering quality, and elevated by sophisticated cross-functional support and a proprietary supply chain, Primo delivers a consistent premium product experience in every market.
From our award-winning hand-rolled, seeded bread to our signature artisan meats and gourmet cheeses, exceptional flavor and quality are at the heart of everything we do and why our guests keep coming back.
Discover the Difference
Award-winning Hoagies
Featuring world-famous hoagies, Philly cheesesteaks, and chicken cutlets that are second to none! Named USA Today’s “Best Sandwich Shop” three consecutive years.
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A Top-Performing QSR Franchise
PrimoHoagies was founded on Italian heritage, but the numbers are what draw serious operators to the table. Our $927K systemwide AUV* with strong median performance across the portfolio is proof of a concept built on steady, repeatable systems built for scale.
Here’s what that looks like:
Best in Class, Proven, Consistent Unit Economics
An investment worth exploring, with an initial investment starting as low as $366K** and a systemwide AUV of nearly $1M*. The staying power of the brand is highlighted by strong median performance ($871K) and top-quartile units producing $1.35M*.
Capital-Efficient
Footprint
New restaurant design prototypes targeting 1,000-1,200 sq. ft. with no hoods or fryers open the door to more competitive real estate, enable more cost-effective buildouts, and support faster time-to-open vs. traditional QSR concepts.
Defensible Supply Chain, Premium Italian Heritage
Family recipes crafted with proprietary hand-rolled, seeded bread, proprietary meats, and gourmet cheeses that national chains can’t replicate.
And that’s just the beginning. The PrimoHoagies franchise opportunity also rewards serious operators with multi-unit development discounts and significant white space to claim across the US.
There’s never been a better time to own a Primo.
See why primo wins
We’re Built Different
Judy Chong, Multi-unit Franchisee
Philly Metro"I didn't choose PrimoHoagies because I was looking for another business. I chose it because I fell in love with the product."
Primo Paulie, Multi-unit Franchisees
South Jersey“The quality of the hoagies is second to none. Everything is sliced to order. The bread is baked fresh. That's what makes Primo different.”
Steve Konov, Multi-unit Franchisee
Jersey Shore“When you're willing to put your own capital behind another restaurant, that's the strongest endorsement you can give. Growth only works when the fundamentals are right. Primo has those fundamentals.”
Aakash Shah, Multi-brand Franchisee
Philly Metro & South Jersey“I wanted to invest in something that was built on substance, not hype. It's rare to find a concept that delivers both operational discipline and an outstanding guest experience.”
Dapry Enterprises, Multi-brand Franchisees
Middletown, DE“We grew up making trips to South Philadelphia for PrimoHoagies. Today we're proud to bring that same experience to our own community. The culture at Primo feels like an extension of our own family.”
Casey grimm, Multi-unit Franchisee
Philly MetroAfter years in corporate America, I wanted to build something for myself. The moment I experienced PrimoHoagies, I knew this wasn't an ordinary sandwich shop.
Become a PrimoHoagies Franchise owner
See if You Qualify
Initial Investment Starting at $366K**Review the estimated investment range, confirm you meet our financial requirements of $500K liquidity and $1M net worth, and submit your franchise inquiry. We’ll follow up to schedule an introductory call and walk you through the numbers.
Claim Your Territory
The Best Markets Are Moving FastExplore available markets across the Carolinas up through New England. Tell us where you want to build, and we’ll provide you with a runway for disciplined regional expansion.
Open Your Doors
You’re Never Operating AloneComplete training in our company restaurants, work hand-in-hand with our Development team to navigate real estate and construction, and receive best-in-class Operational support that extends well beyond your first grand opening.
Make it A primo
